Case Study - SoBe, Dubai, UAE

Project data

  • Customer
  • Al Sharq Investments
  • Area
  • 15,000 sq ft
  • Programme duration
  • 19 weeks
  • Architect
  • Keane Brands LLC


ISG was awarded a contract by Al Sharq Investments to fit out an entertainment venue, SoBe Rooftop Lounge, located within W Hotel The Palm in Dubai.

SoBE rooftop lounge MAIN4 - ISG
SoBE rooftop lounge MAIN3 - ISG

The project

ISG have commenced work on the new W Hotel in Dubai on the iconic Palm Jumeirah Islands. The rooftop lounge covers 15,000 sq ft with unhindered views across the Arabian Gulf facing the Burj Al Arab.

Inspired by South Beach in Florida, this rooftop bar and lounge includes all finishes and furniture, as well as kitchen and bar equipment.